Privacy Policy | Truly Scrumptious Lu

Truly Scrumptious Freckleton Limited
Last updated: 12/02/2026

1. Who We Are

Truly Scrumptious Freckleton Limited
25 Naze Lane
Freckleton
Preston
Lancashire
England
PR4 1YB

Email: trulyscrumptious-freckleton@outlook.com

We are the “data controller” responsible for your personal data.

2. The Information We Collect

Information You Provide to Us

We may collect:

Name
Email address
Telephone number
Information submitted through contact forms
Marketing preferences

We only collect information that is necessary for the purpose for which it is provided.

Information Collected Automatically

When you visit our website, we may collect:

IP address
Device and browser type
Pages visited
Time spent on pages
Referral source
Cookie identifiers

This information is collected using:

Google Analytics (GA4)
Meta (Facebook & Instagram) Pixel
Wix website analytics tools

Non-essential cookies are only activated after you provide consent via our cookie banner.

3. How We Use Your Information

We use your data to:

Respond to enquiries
Provide customer service
Improve our website and services
Analyse visitor engagement
Send marketing communications where you have provided consent
Deliver relevant advertising through Meta platforms
Create Custom Audiences on Meta using securely uploaded customer email lists

We do not sell your personal data.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent
For:

Marketing emails
Marketing cookies
Uploading email addresses to Meta for advertising audiences

You may withdraw consent at any time.

Legitimate Interests
For:

Analysing website performance
Improving user experience

Legal Obligation
For retaining financial and business records where required.

5. Marketing Communications

We will only send marketing emails where:

You have explicitly opted in via a clear consent checkbox; or
You are an existing customer and we are contacting you about similar services (where applicable under soft opt-in rules).

You may unsubscribe at any time by:

Clicking the unsubscribe link in emails; or
Contacting us directly.

Where we use email addresses to create Custom Audiences on Meta platforms, this is done in accordance with Meta’s data processing terms and only where appropriate consent has been obtained.

6. Cookies and Tracking Technologies

Our website uses cookies to:

Ensure essential website functionality
Analyse website traffic
Deliver targeted advertising

We use:

Google Analytics (GA4)
Meta Pixel
Wix platform technologies

Non-essential cookies are only set after you provide consent through our cookie banner.

You may withdraw or manage your consent at any time via our cookie settings.

7. Sharing Your Data

We may share data with trusted service providers, including:

Wix.com Ltd (website hosting and infrastructure)
Google LLC (analytics services)
Meta Platforms Ireland Ltd (advertising services)

Some providers may process data outside the UK. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are used.

We only share data necessary for the service provided.

8. CCTV at Our Premises

We operate CCTV at our shop located at:

25 Naze Lane, Freckleton, Preston, Lancashire, PR4 1YB.

CCTV is used for:

Crime prevention and detection
Protecting staff and customers
Safeguarding property

CCTV footage is stored securely and retained for a limited period unless required for investigation purposes.

Individuals may request access to CCTV footage containing their personal data by contacting us.

9. Data Retention

We retain personal data only for as long as necessary:

Enquiry form data: up to 12 months
Marketing data: until consent is withdrawn
CCTV footage: typically up to 30 days unless required for investigation
Financial records: 6 years (legal requirement)
Analytics data: according to Google’s retention settings

10. Your Rights

Under UK data protection law, you have the right to:

Request access to your data
Request correction of inaccurate data
Request deletion of your data
Object to processing
Restrict processing
Withdraw consent at any time

You also have the right to lodge a complaint with:

Information Commissioner’s Office (ICO)
https://ico.org.uk

11. Data Security

We implement appropriate technical and organisational measures to protect personal data, including secure website hosting and restricted access to personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.